Live Life to the Brightest for COLGATE

Colgate approached our team with the challenge of effectively communicating the power and speed of their whitening products from the Optic White series to consumers in a relatable manner.

With tight deadlines, limited budgets, and the need to convey a significant amount of information within short 15-second commercial spots, we devised a strategic approach to meet these objectives, for a combined 99 million views on Youtube.